The democratization of design has led to the devaluation of our profession. “I woodn’t exist without a designer” is the result of opening a debate and raising questions about our role as designers. This project works within the realm of the poster, a format heavily affected by this mass phenomenon.
Experimentation and material exaggeration are our means of expression to translate our discourse into a physical piece.

To work far from the screens meant struggling with the limitations of designing on materials with unpredictable behaviors, a lower margin of error, and greater finesse and precision. Both the final poster and the creative process not only reflect on everything we have already mentioned but are also an exemplification of the designer's appreciation in every step of the way.